Setting Up Your Business on the SBM™: The One Page Overview
That Overview Chart Never Ceases to Surprise People
Executives often grapple with many challenges in today's fast-paced and ever-evolving business landscape. As a CEO, your role involves identifying these challenges and devising effective solutions to steer your company toward success. However, the complexities of modern businesses can make this task seem overwhelming. That's where "The Simple Business Model - SBM™" by Adrian E. Gonzalez Reyna comes to your rescue.
The back cover of the SBM™ addresses a question that resonates with every CEO: "What can be done in the face of challenges we’re not ready to solve?" Indeed, the daily trials business leaders face are often unpredictable and multifaceted. Gonzalez Reyna's book proposes a solution to this conundrum—a simple yet powerful framework that can help you gain a comprehensive overview of your company and its challenges.

Navigating Business Complexity with the SBM™: A CEO's Guide
As a CEO, one of the most crucial tasks is gaining a holistic view of your organization. "The Simple Business Model - SBM™" guides you through a process of understanding how businesses work, creating a perceptual chart, and plotting problems for analysis. It helps you dissect your company by putting down all your resources, costs, capacities, and durations.
The CEO's Journey
Picture this: you, the CEO, sit down with the SBM™ framework, ready to delve into the depths of your organization's intricacies. However, as you begin, you realize that gaining insights requires a collaborative effort. The complexity of modern businesses often necessitates involving the entire C-suite to provide accurate answers.
You start by identifying key components:
- Resources: What tangible and intangible assets does your company possess?
- Costs: What are the operational expenses, and how are they distributed?
- Capacities: What are your organization's strengths and weaknesses?
- Duration: What is the timeline for your projects and operations?
Slowly but surely, a picture of your firm begins to emerge. It becomes evident that the collective knowledge of your C-suite is essential in assembling this intricate jigsaw puzzle. Each executive brings a unique perspective and expertise, filling in gaps and contributing to a more comprehensive understanding of your organization.
The Power of Visualization
The SBM™ incorporates simple diagrams that aid in efficiently comprehending and organizing financial models and work plans. These visuals enable you to clearly communicate your vision, strategies, and goals to your teams. With a shared understanding of your company's inner workings, your leadership team becomes more aligned, making strategic decision-making smoother and more effective.
Conclusion
In business, simplicity can often be the key to success. "The Simple Business Model - SBM™" by Adrian E. Gonzalez Reyna offers a practical, step-by-step approach for CEOs like you to gain a comprehensive overview of your organization, even involving your entire C-suite to get the answers you need.
As a leader, your ability to cut through the complexities and create clarity can set the stage for strategic growth and innovation. So, why not embrace "The Simple Business Model™" and embark on a journey to simplify how you understand and lead your business? With this book as your guide, you'll be better equipped to navigate modern business's dynamic and challenging landscape with confidence and clarity.
