Building a 30,000 ft View of a Firm Using the Simple Business Model - SBM™

Adrian Gonzalez

Unlocking the Simple Business Model - SBM™: A Conversation with Adrian E. Gonzalez Reyna

In the world of business, complexity often reigns supreme. As entrepreneurs, executives, or even aspiring leaders, we constantly face a barrage of challenges, each more intricate than the last. It's daunting to navigate this labyrinth of problems, but fear not, for there's a beacon of simplicity in the form of SBM™ by Adrian E. Gonzalez Reyna.


This groundbreaking business manual promises to provide clarity in the face of chaos, offering a straightforward approach to understanding and tackling even the most convoluted business problems. But how did this ingenious concept come to fruition? What was the inspiration behind it? To find answers to these questions and more, we recently sat down with the author himself, Adrian E. Gonzalez Reyna, to delve into the genesis of "The Simple Business Model - SBM™."


A Journey from Mexico to Germany to the United States

Adrian's journey in the world of business has been nothing short of remarkable. Hailing from Mexico, he embarked on a career that took him across continents, including Germany and the United States. His diverse experiences in various tech companies gave him a unique perspective on the challenges businesses worldwide face.


Today, Adrian's expertise is sought-after by international companies looking to establish and expand their operations. His leadership consulting and executive search services have empowered countless leaders to navigate the turbulent waters of business, and his commitment to supporting others shines through his work.


The Spark of Inspiration

As we began our conversation, Adrian shared the pivotal moment that inspired him to create "The Simple Business Model - SBM™." He recounted the countless instances where leaders he worked with struggled to comprehend the intricacies of their businesses. These were talented individuals, but the sheer complexity of modern business often left them overwhelmed and perplexed.


Adrian realized that the real challenge lay in simplifying this complexity. He recognized the need for a practical, easy-to-understand framework that could unravel business mysteries for leaders at all experience levels. Thus, the concept of the Simple Business Model™ was born.



It's all about having showing the CEO and the rest of the C-level Execs how the entire firm fits in one simple chart.

How to Build that First Map

The Essence of Simplicity

Adrian emphasized that the key to understanding any business lies in simplification. The Simple Business Model - SBM™ achieves this by providing a clear, step-by-step approach that enables you to:

  1. Understand How Businesses Work: The framework demystifies the inner workings of a business, breaking them down into manageable components.
  2. Create the First Chart: Visualize your business's structure and operations to gain insights that may have eluded you before.
  3. Analyze and Define Priorities: By plotting your resources, volume of products, capacities, durations, and costs on this chart, you can quickly identify what needs your immediate attention.
  4. Organize Financial Models and Work Plans: The Simple Business Model™ helps you streamline your financial processes and project management.
  5. Communicate Effectively: With simple diagrams and a clear framework, you'll easily articulate your ideas and plans to your teams.


A Global Perspective

Adrian's experiences working in different countries have shaped his understanding of business dynamics worldwide. This global perspective is a cornerstone of the SBM™, making it applicable to businesses operating in diverse environments.


Beyond Business

Adrian's commitment to helping others extends beyond the boardroom. When he's not teaching at Tec de Monterrey or assisting international companies, he can immerse himself in the cultures of the countries he visits for work. Adrian's love for family barbecues and community involvement underscores his dedication to positively impacting all aspects of life.


In conclusion, "The Simple Business Mode - SBM™" by Adrian E. Gonzalez Reyna is not just a book; it's a transformative tool that empowers leaders to simplify complexity. Adrian's journey from Mexico to Germany to the United States has culminated in a work that promises to demystify business and bring clarity to the chaos. If you've ever found yourself grappling with complex business challenges, this book may be key to unlocking a simpler, more effective way forward. Embrace the Simple Business Model™ and chart a course toward success.

By Adrian Gonzalez September 12, 2023
From SBM™ to Simple (and Strategic) Work Plan
By Adrian E. Gonzalez Reyna September 12, 2023
That Overview Chart Never Ceases to Surprise People
By Adrian E. Gonzalez Reyna September 12, 2023
Finally, a Simple Way to Understand when and where Systems and Data Need to be Deployed